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Making Money And Breaking Records In The Sticker Business

Karsten Strauss His single product – a bumper sticker of his own creation – read: “He is not my president.” Fischer set up a simple online store and the intensity of the post-election media firestorm moved media outlets like the Associated Press and Reuters to provide visibility for his offering. He sold about 3,000 at about $3 a piece. “I got a bunch a press, sold all of these stickers and then decided to do StickerGiant,” he explained. “The idea behind StickerGiant was the ‘Amazon of stickers.’” Making that concept a reality meant sourcing stickers from all over the internet and selling them on his site. After eight years, sales had grown to $1 million. But stickers are not just for fun, they’re also used by companies to label products or act as promotional items. To crack that market, Fischer decided he had to get serious. In 2006 he pivoted his online store into a custom printing company to offer decals for various firms as well as labels for products. The change in tactics was tricky, says Fischer, because printing equipment can be expensive.

For the original version including any supplementary images or video, visit https://www.forbes.com/sites/karstenstrauss/2016/01/26/making-money-and-breaking-records-in-the-sticker-business/

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